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Invest with impact

Creating a more inclusive economy, one investment at a time

We invest in companies that uplift communities

“Do well by doing good”: this is the founding principle that shapes Goodwell’s entire investment philosophy. Our funds support entrepreneurs delivering essential goods and services to un(der)served populations and building an inclusive economy in their communities, countries, and continent. We maximise the social and financial impact of every investment we make by focussing on innovative, fast-growing, local companies.

Introducing uMunthu II, Goodwell’s latest fund

uMunthu II is our most ambitious fund to date, raising EUR 150 million to expand our support for small and medium-sized African businesses making a social impact.

Local investments, led by local experts

We believe that an inclusive society begins with a deep understanding of local markets, consumers and needs. All our investments are led by experts based in our focus regions, from our offices in Kenya, Nigeria and South Africa. Combined with operational support from our team in the Netherlands, we offer our portfolio companies unparalleled local insights, paired with access to experts and markets across the African continent and beyond.

A collaborative approach with meaningful returns

An inclusive society means no one is left behind. At Goodwell, we invest in innovative companies providing basic goods and services to those who need it most. By providing private equity to scalable companies in their early growth stage, we’re enabling them to maximise their impact. To date, our 36 portfolio companies provided EUR 2.5 billion worth of financial services to more than 30 million households, created over 35,000 jobs, and reached communities across 47 countries.

Smart equity for long runway

Our teams ensure a long runway with multiple investment rounds and help secure further capital through co-investors.

Powerful social impact

The companies in our portfolio provide goods and services that improve the lives of people in low-income communities.

Strong financial returns

Consistent, market-rate financial returns with 10 exits at double-digit IRRs to date.

First movers

Spanning 15 years and two continents, our achievements are recognized by leading African impact and private equity organisations.

Our approach

Investment themes

Goodwell invests in local, entrepreneur-led businesses that offer major potential for lasting social and financial impact. We focus on scalable companies in the following sectors:

Financial services

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Food and agriculture

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Mobility and logistics

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Other high-impact sectors

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Goodwell news

Goodwell invests in local, entrepreneur-led businesses that offer major potential for lasting social and financial impact. We focus on scalable companies in the following sectors:

Goodwell fuels the next wave of African innovation with EUR 150 million fund

Goodwell supports agricultural innovation in West Africa with Complete Farmer investment

Invest International supports fast growing companies in Africa through a EUR 10 million investment in new Goodwell fund

Goodwell invests in SOUK Farms, supporting the company's goal to scale sustainable agricultural production across Rwanda

Creating resilient growth opportunities with financial inclusion