What we do

Goodwell Investments is a pioneering investment firm focused on financial inclusion, fintech and inclusive growth in sectors providing basic goods and services and income generation opportunities to the underserved.

Since 2006 Goodwell has raised 5 funds with over $ 150 mln in capital. Goodwell has invested equity in early stage businesses in financial services and technology companies in India and Africa, ranging from classical microfinance to mobile payments, rural banking, affordable housing finance to merchant payment networks and public transport technology.

Goodwell’s 25 portfolio companies have reached over 28 million households with more than USD 2.1 billion in financial products and services, and employ more than 33,000 employees. African portfolio companies in the fintech field include Paga (Nigeria), Nomanini (South Africa), Musoni Systems (pan-African), MFS Africa (pan-African), Lydia (Nigeria) and in mobility tech WhereIsMyTransport (pan-African).

Goodwell is currently fundraising for uMunthu, a EUR 100m fund for Sub-Saharan Africa, that will invest in financial inclusion, agribusiness and other inclusive growth sectors with a heavy focus on the digital economy.

The firm has been listed in IA50 in 2018, 2019 and 2020. It is realising top quartile investment returns and making a significant impact, demonstrating that it is possible to be commercially successful while having a social impact at the same time.

Goodwell manages its funds with teams on the ground that have become local leaders in the impact investment sector. We work with local partners in India (Aavishkaar), Nigeria (Alitheia) and Ghana (JCS), and our investment team for East Africa, located in Nairobi, Kenya, and our investment team for Southern Africa, located in Cape Town, South Africa.

Goodwell has a unique mix of investors: pioneering impact investors, entrepreneurs, foundations and family offices, as well as development finance institutions, funds-of-funds, banks, pension funds and other institutional investors.


Goodwell team

Impact investing

Impact investments are investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return. The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare, and education.

Our approach

Goodwell Investments is known for its collaborative approach. The integration of professional investment management and local presence, leverage and continuous development has delivered excellent financial and social results so far, while our pipeline is expected to deliver even better returns.

Local entrepreneurs are best placed to create and implement innovative solutions to shape an inclusive economy that allows stakeholders to benefit from growth.

Local entrepreneurs and SMEs are crucial contributors to local employment. To maximize their contribution to the progress of a regional inclusive economy, they need growth capital and support in the areas of strategy, planning, fundraising, governance and reporting.

Our credo in working with these entrepreneurs is that we have the know-how and we know how. Our track record demonstrates that our portfolio companies are most effectively helped when our local teams deliver proactive support and share insights bottom up to investment managers that are readily available for hands on business support.


Goodwell Investments BV

Amsterdam, The Netherlands
Herengracht 201 | 1016 BE Amsterdam
(+31) 85 273 7462 | info@goodwell.nl | @Goodwellinvest

Nairobi, East Africa
66 Riverside | Riverside Drive | 1st Floor


Cape Town, South-Africa
19 Kent Street | Room 209 Salt Circle, Salt River
(+27) 21 4475949

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