Frequently Asked Question re. funding

We receive many enquiries for support and funding. Please find below answers to the most frequently asked questions.


What is Goodwell’s typical ticket size?

250K – 5M is the range. With rare exceptions the ticket size can be smaller. We typically start small and participate in follow-on rounds with the objective to be a long term supportive investor averaging between 5-7years. We invest in equity or mezzanine structure.

What stage does Goodwell invest?

Relatively early stage or fast growth stage capital is our sweet spot. Typically, at this stage the business has shown traction and is post revenue. There should be an existing client base and or a potential active sales pipeline. The capital we provide should be required to scale the business operations.

  • The investee company must be capable of growing in scale and efficiency
  • The investee must have strong founders (team)
  • The investee must be commercially viable

What sectors are Goodwell focusing on?

We look at financial inclusion (including fintech) and impact SMEs. The latter being sectors such as agribusiness, mobility, energy, health and education. The fund will also focus on the digital ecosystem and the application of technology within these various sectors.

How much equity do you expect in return?

Depending on the deal size and valuation there is no fixed equity stake, we take a relevant minority stake in the business as an active shareholder. We invest to be a strategic investor, who can provide hands on support to the business, thus we will always take a board seat.

What is your exit strategy?

There are various exist scenarios that Goodwell would participate. These typically can be initial public offerings (although rare in occurrence); trade sales, transfer/exchange of shareholdings or self-liquidating mechanisms.

Other than equity capital, what else does Goodwell bring to the table?

Hands-on support, expertise in the field and better access to strategic investors in the Goodwell network.

Does Goodwell reduce its profit requirement in order to maximise social impact?

No, Goodwell believes that businesses can both have a social mission and be profitable at the same time. Our aim is to focus on developing these businesses serving mass markets to be commercially, scalable businesses on the continent.




Goodwell Investments BV

Amsterdam, The Netherlands
Herengracht 201 | 1016 BE Amsterdam
(+31) 85 273 7462 | | @Goodwellinvest

Nairobi, Kenya
Block B 4th floor, Merchant Square | Riverside Drive


Cape Town, South Africa
2nd Floor, The Harrington | 50 Harrington St, District Six | Cape Town, 7925
(+27) 21 4475949

© Goodwell Investments