There are three billion middle and low-income consumers at the base of the economic pyramid in the developing world. Imagine the impact – and the opportunity – of bringing goods and services to their doorstep, of providing a state-of-the-art shopping experience, of respecting them with advanced levels of customer service and of engaging with them as empowered consumers.

This is what Copia does. It is the best of Amazon plus Fedex plus a healthy dose of emerging market expertise. The advent of mobile technologies is the game changer – enabling Copia to provide a profitable, high quality shopping service to the base of the pyramid customer for the first time in history.

Picture: Copia and Goodwell signing the deal. 

From left to right: Joel Wanjohi, senior investment manager Goodwell; Dominic Dimba, Copia CFO; Tim Steel Copia CEO

Tracey Turner, co founder Copia

Case study Copia, M-Commerce

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