With food demand growing as populations and cities rapidly expand in sub-Saharan Africa — by 2050, the population will have doubled from the current 1.1 billion, with 80 percent of that growth occurring in cities — the time is ripe for bold disruptors.
Elia Timotheo from East Africa Fruits Co is one such bold innovator. East Africa Fruits Co is working to formalise the farm-to-market value chain and bring greater efficiency to the agricultural value chain in Tanzania. East Africa Fruits transforms local fruit and vegetable supply chains by building cold-chain infrastructure from rural farmers to urban vendors, guaranteeing markets and stable prices for farmers and quality access to products for vendors.