Origen Fresh

Smallholders in sub-Saharan Africa rarely reap the full fruits of their labour. Farmers face a number of challenges such as sub-optimal yields, food losses and waste, and unfair market returns.  

Crop yields in Africa are the lowest in the world and the continent’s total food output represents just 10% of global production, despite hosting a quarter of the world’s arable land. Low crop yields are a reflection of limited and inadequate inputs and poor agricultural practices. After harvest, avocados in particular are prone to spoilage and in Kenya typically 45% of harvested avocados go to waste due to storage, cooling and transportation constraints. 

Origen Fresh partners directly with over 30,000 smallholder farmers across East Africa to produce a variety of high-quality natural oils, specialising in crude avocado oil. The company purchases second and third-grade avocadoes that would otherwise go to waste and transforms them into premium export-grade crude oil for the European market.  

Origen Fresh provides training for smallholder farmers to secure favourable crop yields, reduces post-harvest losses and ensures farmers receive fair compensation for their produce. 

Goodwell Investments BV

Amsterdam, The Netherlands
Herengracht 201 | 1016 BE Amsterdam
(+31) 85 273 7462 | info@goodwell.nl | @Goodwellinvest

Nairobi, Kenya
Block B 4th floor, Merchant Square | Riverside Drive


Cape Town, South Africa
2nd Floor, The Harrington | 50 Harrington St, District Six | Cape Town, 7925
(+27) 21 4475949

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